Management Marketing of Education

 Management Marketing of Education

Definition of marketing management

Marketing management is the analysis, planning, implemntation and control of program designed to bring desired exchanges with target markets for the purpose of achieving organizatuion’s offering is terms of the target market’s needs and desired and using effective pricing, communication, and distribution to inform, motivate, and service the market.

Marketing mix in education:

1.      Price

2.      People

3.      Promotion

4.      Place

5.      Product

6.      Process

7.      Physical evindence

Marketing strategies:

1.      Product life cycle

Strategies must be adapter to the life cycle stages, namely the introduction stage, growth stage, maturity stage and decline stage.

2.      Company’s competitive position in the market

Marketing strategis must be tailored to the company’s position in the competition, whether to lead, challenge, follow or just take a small portion of the market.

3.      The economic situation

Marketing strategies must be tailored to the economic situation and outlook in the future, whether the economy is in prosperous circumstances or high inflation.