MANAGING PUBLIC RELATION IN EDUCATIONAL

MANAGING PUBLIC RELATION IN EDUCATIONAL

A.  Definition of Public Relations

Public relations is a management function that is unique and to support the development, maintenance, common pathway between an organization and its publics, concerning the activities of communication, understanding, acceptance and cooperation, involving the management in the face of problems, helping management to be able to respond to public opinion, support management to follow and utilize change effectively, act as an early warning system to anticipate research trends and techniques of sound and ethical communication as the primary means.

The understanding of public relations management is a process in dealing with the planning, organizing, communicating, sertapengko-ordinasian seriously and rationally in Objective pencapaiant joint efforts of the organization or institution which he represents. And to realize that all things should be done by public relations in an educational institution. Must be prepared in a similar way and inform how to deliver new things to the public so that the whole society can be reached. Cooperation between the various levels of society is assumed to minimize the obstacles that arise in connection with the adoption of a policy of the government a possibility.

B.  Types of Public Relations

Public relations can be divided into external public relations (PR to the outside) and internal public relations (PR into). Therefore, in the school known their publicity activities to the outside and into the publicity.

1.  External Activities

This activity is always associated or directed to the public or people outside the school community. There are two possibilities that can be done to directly (face to face) and indirect. Activity-face, for example a joint meeting with the management of local BP3, consult with community leaders, serve the guest's visit and so on. External activities are activities not directly related to society through the mediation of certain media.

2.  Internal Activity

This activity is a publicity into, the target is none other than the school community is concerned that the teachers, administrators and the entire siswa.Pada principle, internal activities aimed at:

a.       Explaining about the wisdom of the organization of the school, the situation and development.

b.      Accommodating means and the opinions of the school community in conjunction with the coaching and development of the school.

c.       Can maintain a harmonious relationship and cooperation between people creating their own school.

Type of relationship between the school and the community itself can be classified into three types, namely:

a.       Educative relationship, is cooperation in terms of educating students, between teachers in schools and parents in the family. The existence of this relationship is intended to prevent differences in principle or even contradictions which can lead to hesitations establishment and attitudes in children.

b.      Cultural relations, the cooperative effort between the school and community that allow for mutual nurture and develop the culture of the community where the school is located. It required cooperation between school life and life in society. School curriculum activities tailored to the needs and demands of the development of society. Similarly, on the selection of teaching materials and teaching methods..

c.       Institutional relations, the cooperation between the school and the institutions or agencies other official, both private and government, such as the cooperation between the schools of the other schools, the head of local government, or corporations State, relating to repairs and the development of education in general

C.  Relationship Between Institutions and Public Relations

By making contact with the public relations facilitate the educational organization able to adapt to situations and environmental conditions. Educational institutions more easily put himself in the community in the sense of being accepted as part of the property of citizens. Educational institutions can follow the flow dynamics of the community environment.
In detail the benefits of the relationship with the public educational institutions are as follows:

For educational institutions namely:             

1.      Facilitate improve education

2.      Enlarge effort to improve the teaching profession

3.      The concept of the community of teachers / lecturers to be true

4.      Getting the correction of community groups, etc.

For communities namely:

1.      Know the things schooling and innovation

2.      The needs of the education community more feasible

3.      Distribute the need to participate in education

4.      Proposals against educational institutions

D.  Forms of Cooperation Institutions of the Community

1.      Relationship between the school with parents and community members. This relationship can shape an individual, can also be organizational

2.      School with the Alumni Relations.

3.      Relations with the Business / World of Work.

4.      Relationships with Other Agencies

FINANCE MANAGEMENT IN EDUCATION

FINANCE MANAGEMENT IN EDUCATION

A.  Definition of Finance Management

Management of financing education is the whole process of planned activities and dikalsanakan or cultivated intentionally and seriously, as well as the gradual development of the operational costs of schooling, so that the operational activities of education more effective and efficient in order to help achieve the educational goals that have been set.

Financial management can be defined as acts of management / financial administration which include registration, planning, execution, and reporting penangungjawaban. In the financial management of the school there is a series of activities consisting of planning school programs, budget estimates, and revenues are necessary in program implementation, validation and use of the school budget.

Some of the activities of financial management is to obtain and establish funding sources, utilization of funds, reporting, investigation, and accountability.

a.             Planning Activities to establish goals to be achieved, how to achieve it, the time required, the number of people required, and the cost.

b.            Use of such activities include income and expenditure, both routine and development budget.

c.             Recording or bookkeeping is the recording of transactions that occur as the implementation of the budget.

d.             Reporting and pertangunggjawaban serves to check mainly demonstrated in a variety of financial issues, covering a wide range of transactions that have been carried out, whether in accordance with the recording and planning budgets.

B.  Finance source

In law the national education system No. 20 of 2003 stated clearly that the procurement and utilization of educational resources by all parties, including the government, society, and family participants learners to facilitate the provision of learning opportunities for all citizens. As for the sources of tuition fees are as follows:

1.      Government funds

2.      Dues school.

3.      Voluntary Donations.

C.   Budgeting in education

Budgeting is the process of activities or the budget process. Anggran is an operational plan that is expressed quantitatively in terms of the monetary unit used as a guideline in conducting agency within a certain time. Budgets can be said as well as statements regarding the estimation of the performance to be achieved during certain periods of financial measures. Budget has two sides, namely: Sides reception and The expenditure side

Management functions in the public sector budget are:

1.      The budget as a planning tool

2.      Budget as a means of controlling.

3.      The budget as a policy tool

4.      Budget as a political tool

5.      Budget as a means of coordination and communication

6.      Budget as a tool penilaina performance

7.      Budget as a motivational tool

D.   Education finance auditing

Auditing is the process of collecting and penegevaluasi material evidence about the information that can be measured on an economic entity which made a competent and independent to be able to determine and report the information referred suitability criterias established. Auditing may be defined as the review of finansial transction to assure their accuracy, completeness, legality, and comparability with general accepted practices.

The types of audit: Audit of financial statements, Operational Audit, Audit obedience.

HUMAN RESOURCE MANAGEMENT

HUMAN RESOURCE MANAGEMENT

A.  Definition of Human Resource Management

Human Resource Management (HRM) is planning, procurement, development, maintenance, and use of human resources to achieve goals both individually and organisasi. HRM  is part of organizational management that focuses on the elements of HR. The scope of the HRM itself includes:

1.      Procurement of human resources, is the activity to prepare recall program selection and job placement.

2.      Human resource development is training, rotation of office, delegate tasks, promotion, transfer, counseling, assignment of membership in a conference committee.

3.      Utilization of human resources, which is a process-led activities that to do an employer who gave quite an accomplishment, and not an employer that is not useful.

HRM in the context of education can be grouped into human resources educators and administrative personnel as well as students. The operational function of HRM includes HR planning, recruitment and selection of education personnel; HR development, salary / wages and welfare of education personnel; Workplace health and safety; and forms of labor relations.  HRM in education is important because human resources in Islamic education plays a strategic role in shaping the character of the nation, especially through the development of personality and values ​​deemed to wish. Education of HRM is the most appropriate business to improve the quality of Islamic education.

B.  Recruitment and Selection of Human Resources

Recruitment process starts from the search process. After seeking as much as the amount needed then held selection. There is two types of search process that searches from within and from outside the search, with the following explanation:

1.      Looking from the inside, Looking from the means or manner utilizing resources already available within an organization.

2.      Looking from the outside, means looking for prospective employees of outside resources. The way of them start to advertise vacancies (Developing ads, set a target audience, designing the content of the ad the size of the advertising, media selection, types open or disguised advertising),

After the search process is the next stage of selection. In general, the methods used in selection are: Screening of application,Test the application forms, Test the ability and knowledge and Interview.

After the selection of the company must conduct a health checking, and then referention Checking. And when the entire recruitment and selection process is completed, the officer who made the whole process of acquisition must make a report to be submitted to the head of the unit that requires people and to his superiors.

C.  Human Resource Development and Career

Career closely related to a term that is used to show the people in each role and purpose. Career development include:

1.      Enrichment, development through the provision of duty in particular, this is a common form of career development.

2.      Laternal, towards the development of a job the other side may be better suited to his skills and provide a broader experience, new challenges, as well as giving greater confidence and satisfaction.

3.      Vertical, upward development which has the responsibility and authority of the larger field of specialty.

4.      Relocation, displacement physically to another organizational unit that can complement the growth opportunities and increase the ability of employees to stay on the same job.

5.      Exploration, crawl toward wider to career options within and outside the organization unit.

6.      Realigment, downward movement which may reflect a shift in priority of work to reduce the risk, responsibility and stress.

D.  Assesment of Human Resources

Activity measurements can be performed with monitoring and evaluation, self-evaluation, or the internal audit activity. Monitoring and evaluation activities in a program conducted to determine the effectiveness of the program and know the program errors as early as possible. Self-evaluation or internal audit may be conducted at program implementation and the achievement of targets. Measurement of performance is directed at six aspects of work, job knowledge, initiative, mental dexterity, attitude and discipline of time and attendance.

Performance measurement includes two things:

1.      Measurement of the performance of activities which is to determine the level of achievement of the target of each group indicator of the performance of activities.

2.      Measurement of achievement of targets that determine the level of achievement of each tiem indicators and performance targets.